SÃO PAULO • BRAZIL









O SABOR DO ENCONTRO

The context

In Brazil, gastronomy is used as one of the main communication platforms for Mastercard's Black and Platinum segments.


The idea

To talk about the partnership between Mastercard and the best restaurants in São Paulo, we have developed a content platform for TV and the web that brought together humor, food and diversity.

Along 6 episodes, our host
João Vicente de Castro invited pairs of guests for a meal. Both had very different profiles and only one thing in common. And that's what they tried to discover along the program.










































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